Over 900,000 Ads Aired in Presidential General Election Race;
Over 210,000 Ads since October 1;
President Continues to Hold Ad Advantage in Key Markets;
Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads
(MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads have been aired on broadcast and national cable television since June 1. This is a 44.5 percent increase from the 637,000 ads aired through October 21 in 2008 and a 43.7 percent increase from the 634,000 ads aired through October 21 in 2004. See Figure 1.