ad volume

Ad Spending in Federal and Gubernatorial Races in 2010 Eclipses $1 Billion; $250M in Last Two Weeks Alone

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Spending by outside groups up to $120 million since September 1

(MIDDLETOWN, CT –) As of October 20, spending on advertising in U.S. Senate, House and gubernatorial races has eclipsed $1 billion, a historic figure by any measure.  Almost $620 million of that spending has been since September 1, and $250 million was in the past two weeks alone.  As a point of comparison, the Wesleyan Media Project estimated roughly $220M was spent on advertising between January 1 and September 15.  That means in the last two weeks alone, spending overtook the first nine and a half months of the year.  Year-to-date spending is almost 50 percent greater in House races (from almost $142M in 2008 to over $210M today) and has almost doubled in Senate races compared to 2008 (from $157.5M to $314M).

***To view entire release as a pdf, click here.
***For tables, select your format (xls and xml have more information): pdf xls or zipped xml

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Gubernatorial Advertising Up Dramatically This Year

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Overall Volume is Double 2006 Level; Outside Group Advertising Has Tripled;
California, Florida, Wisconsin, Ohio Inundated by Ads

(MIDDLETOWN, CT –) The volume of advertising in the 37 states holding gubernatorial races this November is up dramatically over the volume of advertising aired up to this point in 2006.   A Wesleyan Media Project analysis of gubernatorial race airings between September 1 and October 7, 2010, finds that almost 300,000 ads have been aired across the country in gubernatorial races, double the volume aired in 2006.  Candidates accounted for 72 percent of those ads, while parties accounted for another 16.2 percent.  Independent groups financed almost 12 percent of the ads, an increase from the 7.4 percent that they financed in 2006.

***For a pdf of the full release, click here.
***Table formats: pdf, xls, or zipped xml (note: xls and xml have more information).
***For a NEW TABLE of Top IG spenders in GOV races, select your format: pdf, xls, zipped xml

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U.S. House and U.S. Senate advertising spending approaches $200M in last five weeks, $367M total since Jan 1

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Influx of Spending Indicates House is the True Battleground; IGs Spending Over $65 Million in Federal & Gov Races

(MIDDLETOWN, CT –) An estimated $198M has been spent on advertising in U.S. Senate and U.S. House races in the five weeks between 9/1 and 10/7.  With September as the traditional start to the general election season, the 75 percent increase in spending (from $113M during the same period in 2008) includes an 84 percent spending increase in U.S. Senate races and a 65 percent increase in U.S. House ads.

***View entire release as pdf, by clicking here.
***To view tables, click for pdf or XML formats (with additional data — be sure to download not open from the webpage).

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Over $219M spent on advertising in U.S. Senate and U.S. House races since Jan. 1

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Candidate and Interest Group Ad Volume, Spending Up Dramatically Over 2008; Party Spending Down; IGs Spending Over $100 Million in Federal & Gov Races

(MIDDLETOWN, CT –) As of Sept. 15, an estimated $220 million has been spent on political advertising in races for Congress, greatly exceeding the roughly $135 million spent in U.S. House and Senate elections at this point in 2008.  In the first election cycle following the Supreme Court’s landmark decision in Citizens United v. FEC, the airwaves are being saturated with more House and Senate advertising, up 20 percent and 79 percent respectively in total airings.  The increase in spending is driven primarily by a surge in spending on U.S. Senate seats, which more than doubled compared to 2008.  House spending is similar to 2008 due to increased airings in cheaper markets.

***View entire release as a pdf by clicking here.
***View all tables from release as pdf or XML (with additional data information).

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