Overall Volume is Double 2006 Level; Outside Group Advertising Has Tripled;
California, Florida, Wisconsin, Ohio Inundated by Ads
(MIDDLETOWN, CT –) The volume of advertising in the 37 states holding gubernatorial races this November is up dramatically over the volume of advertising aired up to this point in 2006. A Wesleyan Media Project analysis of gubernatorial race airings between September 1 and October 7, 2010, finds that almost 300,000 ads have been aired across the country in gubernatorial races, double the volume aired in 2006. Candidates accounted for 72 percent of those ads, while parties accounted for another 16.2 percent. Independent groups financed almost 12 percent of the ads, an increase from the 7.4 percent that they financed in 2006.
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