Economy Dominates; Wall Street, Health Care and Obama Prominent Themes in 2010 Federal Advertising

Partisan Division: Dems Attack Wall Street and Wall Street Experience,
GOP (and especially IGs) Go After Health Care and Obama

(MIDDLETOWN, CT –) In the battle for control of Congress, economic references are far and away the most prominent theme mentioned in both Democratic and Republican advertising.   In particular, jobs are receiving the lion’s share of attention with nearly half of all Republican ads (46 percent) mentioning employment and well over a third of all Democratic ads doing the same (38 percent), followed closely by mentions of taxes (44 percent of GOP, 36 percent of Dem ads).  Beyond that, however, ads by or on behalf of major party candidates diverge in their attention to specific references.

***To view entire release as pdf, click here.
***To view tables, select a format: pdf xls or zipped xml

Read more